So I went through a stage a few years ago where I was addicted to Hot Cocoa. I drank it literally all the time during the cold snowey Utah winter. I had purchased every flavor that was available here locally and had mixed them up with cream and chocolate bars trying to get a richer and richer flavor. That’s when I wondered – we have coffee shops, why not a hot cocoa shop? That was the thought that spawned in my mind the concept of drinkable deserts, and the desire to have a sweet shop.
It wasn’t until May of this year (2006) that the idea of calling my future desert shop Tweet Sweet came to me. In high school, I hung out with a close-nit group of friends who would often come up with funny phrases or sayings that we would use with each other to remind us of events, or have perhaps “personal” jokes that only us 5 could understand. This is where the phrase “tweet sweet” came from. Anything that was cool, awesome, very good, or otherwise we would call “sweet”. Anything that was above and beyond sweet was “TWEET sweet”. To be called tweet sweet by one of our gang was one of the highest ratings you could achieve.
Every good name needs a good story – that’s what I’ve always thought. For a recent long plane ride I purchased the book From Altoids to Zima by Evan Morris. If you enjoy trivia, history, branding or any combination of the 3, you’ll enjoy this book. He shares stories of many of our favorite brands – some that worked, and others that didn’t. Since this blog is not about branding specifically, I won’t go into details but Morris lists in his introduction 6 criteral for successful naming:
1. It must be simple
2. It must be easy to remember
3. It must be impossible to mispronounce
4. It must not infringe on any existing trademark
5. It must not have any negative connotations in English
6. It must not mean anything nasty in another language
Something I also noticed about Tweet Sweet once I had begin to type it and use it was that on a QWERTY keyboard it’s all typed with the left hand. And would you guess? I’m a southpaw.
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