Product as part of your name? (Chocolate)
A couple weeks ago, one of my workmates was looking to buy some chocolates for his girlfriend (now fiancé, yes, things do move fast here in Utah in that respect), and another workmate mentioned a shop nearby. I remembered this previous conversation yesterday and asked my workmate what the name of the chocolate place was, and where it was located. That’s how I ended up at the Chocolate Cottage (See review from yesterday).
He didn’t remember the name, but typed “Chocolate†and “Sandy, UT†into the search field on Google Maps, and located it on 106th South here just a few miles from my employer. Since I’ve talked about the naming of Tweet Sweet (MY future sweet shop) in a previous post or two, I thought to make a note of the naming of Chocolate Cottage. Putting your product in the name of your company (Chocolate) – what do you think? A good move? In this case it put them at the top of the list in Google Maps for our search. It makes it clear that they sell chocolates, but it does seem to round down their offering quite a bit. What about the other confectionaries they had there? What if they wanted to do catering?