Dark Chocolate is Making A Come-back by 40%?
In an recent article published by Advertising Age entitled Dark Chocolate Sales Soar 40%: Top Hershey Exec Calls It ‘Real Consumer Behavior Change they report that sales for dark chocolate are up 40% this year. It’s seemed that the recent marketing of Mars new research of the cardiovascular benefits of antioxidant-rich cocoa flavanols has made a difference.
As a big milk-chocolate fan myself, I always picked over the “Special Dark” mini-chocolate bars in the Hershey Minatures Mix, prefering to grab the “Krackle” bar first. This year Special Dark chocolate sales have climbed 37% according to Hershey US commercial group and chocolate manufacturers are rushing to create more brands aimed at these buyers.
For all the talk about the healthy benefits of red wine or green tea, recent tests have shown that “the antioxidant concentration in cocoa was the highest: It was almost 2 times stronger than red wine, 2-3 times stronger than green tea, and 4-5 times stronger than that of black tea.” Since a diet rich in healthy antioxidants, chemicals that have been shown to fight cancer, heart disease and aging, this is good news for chocolate lovers everywhere.