Hershey’s Time Square, New York City

So I found myself in Time Square last week when I was shipped out to check out our exhibit at the Interop Trade Show event. I was excited to get the opportunity to go to New York City, even though my trip would only afford me two short evenings to see what sweet trouble I could get into. But unfortunate events with my airline travel - United sucks!, caused me to lose my first evening in endless travel delays, and be clothes-less the entire next day. So needless to say, I didn’t get to any dessert shops. In New York City and no dessert shops? What a sin!

But our hotel happened to be just around the corner from the Hershey’s Time Square which was quite a display.

From the outside, the 215-ft tall, 60-ft wide store facade is the largest permanent fixture ever constructed in Times Square. Featuring 34 dimensional props, four steam machines, over 4,000 chasing lights, 30 programmable lights, 56 neon letters, 14 front-lit signs, and every major signage technique used today. Here’s the photo I took: (Notice the steaming hot cocoa)

Inside, you’ll find the perfect gifts for every occasion, including tins and jars loaded with HERSHEY’S chocolates, collectible HERSHEY’S souvenirs, HERSHEY’S clothing and toys. Believe it or not, it was CLOSED when I went to visit it at midnight, though the outside was still all lit up. One of my co-workers who stayed longer at the tradeshow got a chance to go inside, and raved about a giant jar of Hershey’s syrup and the fact that you could imprint your own message on a Hershey’s Kiss flag. Well, all I can say, is there is always next time I’m in town to check it out. Cause I don’t think a display that big is going anywhere (unless perhaps if Godzilla makes a visit again). :)

Any other suggestions for dessert in New York City? Something sweet, something delectable, something I’ll never forget?

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