Max Brenner - Chocolate by the Bald Man
“Our chocolate should be savored with all senses. Listen to the most romantic music, watch it like a child’s fantasy that turns into reality, smell it like the rarest of perfumes, dip your fingers into it and lick it slowly and passionately. Make love to it. Enjoy to the Max.” Reads the back half of the “sweets” menu for Max Brenner’s new chocolate bar off New York’s Union Square called Chocolate By The Bald Man.
Apparently the “Bald” theme is carried by the waiters (who are bald according to a blog I found about their Manila location) and their primary drinking mug that looks like a bald head (called the “hug mug” because your hands hug around it).
So my first notice of this shop was an article talking about it in Yahoo news. I always check the most popular news on a daily (sometimes hourly) basis to see what news people are looking at the most. Apparently the new glitzy new Union Square location is part retail sweetshop, part café, and 100% all slickly packaged cocoa- scented theme park.
Since I haven’t been there, I don’t have much to say - other than the Max Brenner website was a fun visit (There is no “Max Brenner” by-the-way - it’s more of a Wonka-like persona created by the combination of it’s founders names - Max Fichtman and Oded Brenner), so I’ll leave you to the review in the New Yorker who didn’t seem to like the place, but gave a good explanation of it’s ambiance. Stephen Weiss in New York City gave the place less of a lashing in his review, and described the ambiance and included photos. While the New Yorker may have not liked it (nose in air) any search in Yahoo or Google will turn up rave reviews from nearly everyone else who’s been there, including this one from Kimbie in Melbourne, Aus, or Amanda in Sydney, Aus, or even “Mrs. Bee” in NYC. (Hey, that rhymed.)
This one is a SURE visit on my next trip to New York.
Chocolate by the Bald Man (Max Brenner)
- 841 Broadway New York, NY 10003 (now open)
- 141 2nd Avenue New York, NY 10003- 8315 (opening soon)
Sounds like this concept is sweeping the world… (oh, and their colors are the colors I planned for Tweet Sweet! Hmmm.) Looks like a fun place!