Showcolate - Fruit & Chocolate in Your Local Mall
So I don’t know if anyone senses the irony that the first two test locations of “Showcolate” franchises from Brazilian company Showcolate Fondue Express are funded by Gary Findley, the former president of Curves International. (A diet and fitness business which has 10,000 locations nationwide) Perhaps he, better than most, knows the power of chocolate.
Findley has opened two franchises in Texas - the Lakeshore Times reports - to test the model claiming that “this is the next Dipping dots, pretzels or yogurt. This is something you may not just see at malls, but in airports, them parks and possibly in some grocery stores.”
Showcolate’s home page touts its franchises that operate from state-of-the-art kiosks and are designed for retail malls at prime locations. Kiosks feature showcolate’s famous chocolate-spinning wheels and serve up products consisting of selected fresh fruits and fine chocolates.
And if this paragraph from their home page doesn’t have you plunking over the $100K to reserve your franchise, nothing will: “Imagine a cascade of chocolate pouring over fresh fruit - the appealing aroma of refined chocolate fondue filling the air and enticing your senses. This dream is now a reality with Showcolate, a franchise business now available for the U.S. market that will have chocolate lovers asking for more!”
After my experience at The Melting Pot, I’m all over this fondue-thing. In a mall kiosk? I’m not so sure of… but I can only image that smell of chocolate permiating the mall and drawing people from every corner. I bet it’ll be a sure winner.
Here’s a YouTube movie I found that displays showcolate’s famous chocolate-spinning wheels: