Chocoholics Night - Chocolate Tasting Event
Would you pay $15 to be a guest at a tasting event to eat as much chocolate as you can handle? With 50 different varieties on display for the taking?
Twee and luliloo in Madison, Wisconsin bet on this concept and found it wildly successful. They’ve even expanded the event to 2 days to meet the demand. “We have people come to every single event, since we feature different chocolates every time,” said Charis Hammond, who runs the store at 218 State St. with her sister Agape Hammond-Jaklich and brother-in-law, Phil Jaklic. “It’s a great way to get to meet people. You’re all just standing around eating chocolates. It’s the common denominator.”
They call it Chocoholics Night and serve up a buffet of 50 fine chocolates from around the world, indexed and available for a two-hour tasting for up to 80 chocolate lovers.
You can read more about the event in The Capital Times. Twee and luliloo also draw in people with monthly events, a chocolate of the month club, and a corporate gift giving program. (All of which are mentioned in the article but seem to be missing from their pink and brown striped website)
Interestingly enough, I just mentioned the English word “twee” a couple days ago, that the article defines as “quaint” and luliloo as “welcome”. Very hard to figure out that “luliloo”… strange at best to me.
I think the chocolate tasting event sounds fun! (Just don’t call it an “all you can eat” chocolate buffet) And since some of the chocolates can be upwards of $3 a piece, the $15 entrance fee sounds well worth it. But what I want to know… is do they have big pitchers of milk to wash it down?
October 13th, 2006 at 9:25 pm
How ever did you find out about this? It’s one of my one stop candy shops. I did an article on them when they first opened. Great find.