Chocolate, Gourmet Chocolate, Chocolate LG, and more Chocolate

Did you know that 144006 of you searched for Chocolate in September? Chocolate is on my mind lately, so I got curious to see how many others were thinking about it. In creating the greatest sweet shop of all time, I think it’s important to know what people are interested in right now, (chocolate) and what they’re tastes are right now, (chocolate) and with the Internet so full of stats it makes it easy to find out (about chocolate).

If you don’t do any keyword optimization for search engines (or even know what that is, for goodness sakes) you’re probably unaware that Overture (Yahoo’s company for adding paid search) has a little tool that tells you how many times a certain terms/words were searched for on Yahoo for a close-in-proximity previous month. (If you click on that little tool link, please note it takes a LONG time to appear and do searches.)

So according to this tool, how many of you ARE looking for chocolate?

Searches done in September 2006
Count Search Term
 144006  chocolate
 62301  gourmet chocolate
 37813  chocolate lg
 33919  charlie and the chocolate factory
 28716  hot chocolate
 26457  chocolate phone
 21309  chocolate candy
 18226  chocolate chip cookie recipe
 16137  chocolate fountain
 14731  chocolate verizon
 12994  chocolate cake
 12871  chocolate cd
 12522  chocolate chip cookie
 11797  chocolate lab
 11565  chocolate fondue fountain
 10068  the chocolate war
 9901  chocolate cell phone
 9650  chocolate cake recipe
 9386  willy wonka and the chocolate factory
 9308  chocolate dessert recipe
 8182  chocolate factory
 7112  white chocolate
 7054  chocolate lg phone
 6791  chocolate phone verizon
 5818  chocolate mold
 5782  godiva chocolate
 5355  chocolate puma
 5259  chocolate bar
 5019  chocolate covered strawberry
 4759  chocolate fondue
 4736  dark chocolate
 4425  hershey chocolate
 4197  chocolate gift basket
 4083  chocolate truffles
 4052  chocolate recipe
 3988  like water for chocolate
 3789  chocolate gift
 3609  chocolate chip
 3547  snow patrol chocolate lyric
 3522  chocolate lab puppy
 3399  chocolate cookie recipe
 3392  ghirardelli chocolate
 3389  almond chocolate cookie honey italian ricotta
 3277  chocolate mousse
 3274  sexual chocolate
 3273  german chocolate cake recipe
 3253  chocolate milk
 3099  chocolate martini
 3082  history of chocolate
 3040  merckens chocolate
 2964  german chocolate cake
 2935  chocolate labrador
 2797  rocky mountain chocolate factory
 2788  cherub chocolate
 2775  chocolate wedding favor
 2740  cadbury chocolate
 2691  chocolate verizon wireless
 2634  chocolate fondue recipe
 2514  world finest chocolate
 2456  chocolate by the bald man
 2376  charlie and the chocolate
 2352  lindt chocolate
 2293  hersheys chocolate
 2277  vanilla chocolate
 2192  chocolate confections create obsession savor treat
 2163  belgian chocolate
 2155  chocolate mousse recipe
 2152  chocolate lg review
 2000  chocolate cookie
 1997  art chocolate confections dessert recipe simply spectacular technique
 1955  dog and chocolate
 1939  cell chocolate phone verizon
 1912  chocolate dessert
 1894  chocolate city
 1848  chocolate martini recipe
 1839  chocolate no bake cookie
 1835  ny chocolate model
 1811  chocolate coin
 1797  true history of chocolate
 1776  better than chocolate
 1747  charlie and the chocolate factory poster
 1741  oatmeal chocolate chip cookie
 1728  chocolate strawberry
 1723  chocolate covered pretzels
 1692  box of chocolate
 1678  death by chocolate
 1660  sabes a chocolate
 1652  chocolate boob
 1583  nestle chocolate
 1570  chocolate pie
 1549  como agua para chocolate
 1548  cell chocolate new phone verizon
 1543  chocolate star fish
 1539  by chocolate dessert herme pierre
 1524  accessory chocolate lg
 1519  chocolate covered strawberry recipe
 1500  chocolate skateboard

Searches for Chocolate over the Past 3 Years
There’s also a nifty little tool put out by Google that tells you about search trends. The tool displays a graph showing the trends over the last 3 years of how many people have been searching for a particular subject, and then reflects the high points in the graph with major news articles that could respond to those spikes (or cause them - such as “spinach” was recently searched a lot because of the ecoli scare). Down below the graph, it tells you who’s doing the most searches on those subjects (by cities, regions or languages). (Round the page down to just one country using the pull-down in the upper right hand portion of the page)

So who else is looking for chocolate?

Top 10 Cities Searching for Chocolate
1. Auckland, New Zealand
2. Melbourne, Australia
3. New York, NY, USA
4. San Francisco, CA, USA
5. Portland, OR, USA
6. Denver, CO, USA
7. Philadelphia, PA, USA
8. Chicago, IL, USA
9. Seattle, WA, USA
10. Boston, MA, USA

I also noticed an interesting trend of chocolate peaks in mid-summer as well as around the holidays. So, did you find my page because YOU’RE thinking about chocolate? Just as a side note, you can enter multiple terms into Google Trends and compare them over time. For example Chocolate and Candy - it’s interesting how many of the spikes in the search numbers overtime are similar.

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