Welcome to my dream, or the “brainstorm” of my dream I should say. Some day I hope to leave the world of my “day job” and start a sweet shop. A small brick-n-mortar place where people come to savor sweet deserts and chocolates. Even though that “some day” is probably 10-15 years from now, I wanted to start recording some of my ideas about what would make a great sweet shop or just things I run across that relate in general. A dream has got to start somewhere, why not a blog?
I hope to have reviews of places I visit, comments on branding and the user experience of visiting similar establishements, and many postings about sweets and chocolate in general. I’m open to comments, suggestions, and ideas as the site grows.
By way of a little background on my part (most of which is included on my portfolio website at www.bradmccall.com, and will be included in tidbits here and there through my blog) my profession is graphic design. I started working out of college in a professional environment over 10 years ago, and have had the opportunity to work as a self-employed professional, art director in an advertising agency, creative director for a technology company, as well as manage pre-press and design for a publishing company. Over the years I’ve learned a thing or two about everything from branding to business management, but feel I’ve only hit the tip of the iceburg in many respects about what I should know.
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